FMK Stories
Things the directory told us
We maintain a directory of every pet-care facility in the United States, which means we can answer questions about the industry that usually get answered with a guess. These are the shorter pieces: one finding each, all of it counted rather than estimated. The longer, more methodical versions live in FMK Research.
A premium name costs nothing and buys nothing
The Luxury Kennel Myth
Kennels that call themselves luxury, resort or suites charge almost exactly what everyone else charges — and advertise barely more. We measured the advertised nightly rates to find out what the word buys.
One name in twenty contains a paw
Paws, Barks & Waggin' Tails
How 131,000 American pet businesses got their names: the motifs, the puns, and the states that lean hardest on each one.
Florida takes half the top ten
America's Most Dog-Serviced Cities
Which US city actually has the most pet care per resident? Not the ones the 'most dog-friendly cities' lists name — we counted the facilities.
Most groomers are closed when you're free
Open on Sunday?
Boarding kennels mostly work weekends. Groomers mostly don't. A weekend-availability reality check from thousands of published opening hours.